What is the best website design software? You may
think I am going to start comparing Frontpage, Dreamweaver, Coffecup or NVU but
it's rather like using a drill. There is no point comparing drills if you don't
end up with the correct hole.
So lets talk about the type of hole; Did you know
that 99% of websites fail and many of these are designed using professional
services with website design costs that go well over $5000. Don't get me wrong
they create beautiful websites with their flash animations and javascript
navigation and CCS template.
What is the definition of a website that works?
It is simply this:
One that gets traffic
If you don't have traffic then
you don't have an online business.
It is that simple.
When you talk to a designer did you ever hear
them talk about their successful websites that drive hundreds of visitors to
their customers sites. I expect you did not (they seem to have missed that one
off their website design checklist). Probably they showed you their beautiful
examples and hand crafted graphics. This is not bad website design as such, it
just results in a site that does not get traffic.
Unfortunately a beautiful website does not attract
visitors.
Simple truth
Just take a moment to think about the #1 website
on the planet. That's right it's Google. So what is it's primary service to a
user?
It is to provide search results i.e. it provides
information to you.
This is the key to the success of your online
business (or any website) people are searching for information and not how fast
your site loads or the graphics it contains.
There is a way to build a successful website one
that attracts hundreds of visitors per day and this translates into money.
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